1. Trump has spent $1.6 million on Facebook about the impeachment process.
2. He is targeting his base rather than the voters who live in the states that will decide the outcome of the 2020 elections.
3. The ads all say that the impeachment is a political plot against the president by Democrats, and they all push conspiracies.
4. Political groups spent $284 million on Facebook during the 2018 midterm elections.
5. 30% of Trump's advertising is about impeachment.
6. Boomers
7. States that could help him win the 2020 election like Wisconsin and Michigan.
8. Trump is basically aligning himself against anyone who might oppose him, Democrat or Republican.
9. Trump has $50 million more than the Democrat with the most money.
10. Warren is dedicating her ads to states with a lot of people because she's list-building.
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